Previously, Chumash Casino Resort had a homegrown website that was cumbersome and inefficient for staff to manage and difficult for customers to navigate. Key among these is its website, which is considered to be the virtual front door to the resort and a crucial resource for the public to get information about the multi-faceted venue and its events. Its marketing department is tasked with driving visitation through a variety of outreach channels. The target market is within 120 miles of the facility.
Whether visiting for a concert, an overnight stay, gaming, or a day at the spa, most customers travel some distance to visit the resort. It is a major employer and the largest hospitality and entertainment company on the California Central Coast. The resort attracts more than 10,000 patrons per day. It offers a gaming area with slot machines and table games, a 320-room hotel, spa, fine dining and entertainment events. The Chumash Casino Resort is an AAA four diamond resort in the Santa Ynez Indian Reservation near Solvang, California.
